david_soh_dp
david_soh_dp
david_soh_dp

Open to Work

David is solving problems through strategic design and compelling visuals

I’m David — a brand designer turned service designer creating people-centred experiences and designs to change and empower businesses for the future.

Best Research Practice

Royal College of Art Grand Challenge 2024/25

Best Research Practice

Royal College of Art Grand Challenge 2024/25

David's design expertise goes beyond aesthetics—he crafts experiences that connects with users. A great collaborator and a problem-solver at heart

Cheryl Lee

Restaurateur

David's design expertise goes beyond aesthetics—he crafts experiences that connects with users. A great collaborator and a problem-solver at heart

Cheryl Lee

Restaurateur

David's design expertise goes beyond aesthetics—he crafts experiences that connects with users. A great collaborator and a problem-solver at heart

Cheryl Lee

Restaurateur

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted by many

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted by many

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted by many

Services

Design solutions that elevate brands and create seamless user experiences. I help bring ideas to life with strategy and creativity

Brand and Strategy Design

Start a Project

A strong brand is more than just a logo—it’s the foundation of how your audience perceives you. I create cohesive and impactful brand identities that ensure consistency and recognition across all touchpoints

Example work of branding design
Example work of branding design
Example work of branding design

Logo design

Brand guideline

Brand strategy

+more

Brand and Strategy Design

Start a Project

A strong brand is more than just a logo—it’s the foundation of how your audience perceives you. I create cohesive and impactful brand identities that ensure consistency and recognition across all touchpoints

Example work of branding design
Example work of branding design
Example work of branding design

Logo design

Brand guideline

Brand strategy

+more

Brand and Strategy Design

Start a Project

A strong brand is more than just a logo—it’s the foundation of how your audience perceives you. I create cohesive and impactful brand identities that ensure consistency and recognition across all touchpoints

Example work of branding design
Example work of branding design
Example work of branding design

Logo design

Brand guideline

Brand strategy

+more

Service Design

Start a Project

Transforming designs into fully responsive, interactive websites with Framer. Whether it’s a landing page or a full-scale web experience, I build fast, modern sites optimized for seamless performance

Example work of framer development
Example work of framer development
Example work of framer development

Systems Thinking

Design Research

Prototyping

+more

Service Design

Start a Project

Transforming designs into fully responsive, interactive websites with Framer. Whether it’s a landing page or a full-scale web experience, I build fast, modern sites optimized for seamless performance

Example work of framer development
Example work of framer development
Example work of framer development

Systems Thinking

Design Research

Prototyping

+more

Service Design

Start a Project

Transforming designs into fully responsive, interactive websites with Framer. Whether it’s a landing page or a full-scale web experience, I build fast, modern sites optimized for seamless performance

Example work of framer development
Example work of framer development
Example work of framer development

Systems Thinking

Design Research

Prototyping

+more

F&B Brand Consulting

Start a Project

Designing user-centered experiences that are both functional and visually engaging. From concept to final prototype, I focus on intuitive interfaces that drive engagement and enhance usability

Example work of ui ux design
Example work of ui ux design
Example work of ui ux design

Consulting

Brand Positioning

Menu Development

+more

F&B Brand Consulting

Start a Project

Designing user-centered experiences that are both functional and visually engaging. From concept to final prototype, I focus on intuitive interfaces that drive engagement and enhance usability

Example work of ui ux design
Example work of ui ux design
Example work of ui ux design

Consulting

Brand Positioning

Menu Development

+more

F&B Brand Consulting

Start a Project

Designing user-centered experiences that are both functional and visually engaging. From concept to final prototype, I focus on intuitive interfaces that drive engagement and enhance usability

Example work of ui ux design
Example work of ui ux design
Example work of ui ux design

Consulting

Brand Positioning

Menu Development

+more

How it works

A simple and efficient workflow to bring your vision to life. From the first call to final delivery, every step is designed for clarity and efficiency.

1

Book a Call

Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit

1

Book a Call

Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit

1

Book a Call

Let’s start with a conversation! We’ll discuss your goals, ideas, and how I can help bring them to life. This is where we align expectations and ensure a great fit

2

Project Brief

Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process

2

Project Brief

Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process

2

Project Brief

Once we’re on the same page, we’ll define the project scope, timeline, and deliverables. A structured brief ensures a smooth and efficient process

3

Develop

This is where the magic happens! I’ll craft thoughtful designs and refine them based on feedback, ensuring the final outcome meets your vision and goals

3

Develop

This is where the magic happens! I’ll craft thoughtful designs and refine them based on feedback, ensuring the final outcome meets your vision and goals

3

Develop

This is where the magic happens! I’ll craft thoughtful designs and refine them based on feedback, ensuring the final outcome meets your vision and goals

4

Deliver

The final product is polished and ready to go. Whether it’s a brand identity, UI/UX design, or a Framer website, you’ll receive all the necessary files and guidance for a seamless handoff

4

Deliver

The final product is polished and ready to go. Whether it’s a brand identity, UI/UX design, or a Framer website, you’ll receive all the necessary files and guidance for a seamless handoff

4

Deliver

The final product is polished and ready to go. Whether it’s a brand identity, UI/UX design, or a Framer website, you’ll receive all the necessary files and guidance for a seamless handoff

5

Support

Enjoy one month of free support after project delivery. I’ll be available to answer questions, make minor adjustments, and ensure everything runs smoothly

5

Support

Enjoy one month of free support after project delivery. I’ll be available to answer questions, make minor adjustments, and ensure everything runs smoothly

5

Support

Enjoy one month of free support after project delivery. I’ll be available to answer questions, make minor adjustments, and ensure everything runs smoothly

FAQs

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

What’s your typical project timeline?

Do you offer revisions?

What do you need from me to get started?

Can you work with my existing brand guidelines?

Do you provide post-project support?

What’s the best way to reach you?

I'm here to help you

What’s your typical project timeline?

Do you offer revisions?

What do you need from me to get started?

Can you work with my existing brand guidelines?

Do you provide post-project support?

What’s the best way to reach you?

I'm here to help you

What’s your typical project timeline?

Do you offer revisions?

What do you need from me to get started?

Can you work with my existing brand guidelines?

Do you provide post-project support?

What’s the best way to reach you?