David Soh Portfolio

My name is David, and I turn ambiguity into

Action

Experiences

Education:
MA Service Design @ Royal College of Art, 2025
QS World No.1 School for Art & Design

Current:
Experience Design Volunteer
@ Service Design Network, Young Talent Board

Pioneered/Led:
Psidon (AI in Maintenance for Marine Vessels)

Pocket by Flip Coffee Roasters

Timeless Hunger, Creative Collectives

Unapologetic.SG

High Profile Projects and Recent Awards:
Best Research Practice 2025, (Royal College of Art)
Singapore National Day Parade, 2022 (Singapore Police Force)

Singapore Formula 1 Grand Prix, 2022 (Singapore Police Force)

Get my CV

2025

All Works

Best Research Practice

Royal College of Art 2024/25

Best Research Practice

Royal College of Art 2024/25

David's design expertise goes above and beyond the norm.

Passionate and pragmatic about problem solving, hands-on and always delivers for us as business owners and for our customers.

Matt Chen

Flip Coffee Roasters (Director)

David's design expertise goes above and beyond the norm.

Passionate and pragmatic about problem solving, hands-on and always delivers for us as business owners and for our customers.

Matt Chen

Flip Coffee Roasters (Director)

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted by many

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted & Reliable

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted & Reliable

My Capabilities

I combine design, collaboration and commercial modelling to power ideas and strategy that empower change for people and future-proof businesses

Growth and Strategy Design

Start a Project

I turn ambiguous growth challenges into clearer propositions, market opportunities and strategic direction through research, commercial modelling and experimentation.

Logo design

Brand guideline

Brand strategy

+more

Growth and Strategy Design

Start a Project

I turn ambiguous growth challenges into clearer propositions, market opportunities and strategic direction through research, commercial modelling and experimentation.

Logo design

Brand guideline

Brand strategy

+more

Service Design

Start a Project

I design end-to-end services around human needs and organisational realities, using research, systems thinking and prototyping to make complexity actionable.

Systems Thinking

Design Research

Prototyping

+more

Service Design

Start a Project

I design end-to-end services around human needs and organisational realities, using research, systems thinking and prototyping to make complexity actionable.

Systems Thinking

Design Research

Prototyping

+more

Consulting

Start a Project

I help teams make sense of complex challenges, align stakeholders and turn insight into clear decisions, priorities and practical next steps thorugh understanding their core needs.

Consulting

Brand Positioning

Menu Development

+more

Consulting

Start a Project

I help teams make sense of complex challenges, align stakeholders and turn insight into clear decisions, priorities and practical next steps thorugh understanding their core needs.

Consulting

Brand Positioning

Menu Development

+more

Check out my Blog

Sep 7, 2026

David Soh

Futureforge

Smart Xchange

Moss Air Filtration Ecosystem

I combine design, collaboration and commercial modelling to power ideas and strategy that empower change for people and future-proof businesses

Before you scale Growth, Design what you need to learn

What Should Actually Be Paid For in Open Source?

Here, I share what I've learnt, my experiences and my reflections