My name is David,
Education:
MA Service Design @ Royal College of Art, 2025
QS World No.1 School for Art & Design
Education:
MA Service Design @ Royal College of Art, 2025
QS World No.1 School for Art & Design
Current:
Experience Design Volunteer
@ Service Design Network, Young Talent Board
Current:
Experience Design Volunteer
@ Service Design Network, Young Talent Board
Pioneered/Led:
Psidon (AI in Maintenance for Marine Vessels)
Pocket by Flip Coffee Roasters
Timeless Hunger, Creative Collectives
Unapologetic.SG
Pioneered/Led:
Psidon (AI in Maintenance for Marine Vessels)
Pocket by Flip Coffee Roasters
Timeless Hunger, Creative Collectives
Unapologetic.SG
High Profile Projects and Recent Awards:
Best Research Practice 2025, (Royal College of Art)
Singapore National Day Parade, 2022 (Singapore Police Force)
Singapore Formula 1 Grand Prix, 2022 (Singapore Police Force)
High Profile Projects and Recent Awards:
Best Research Practice 2025, (Royal College of Art)
Singapore National Day Parade, 2022 (SPF)
Singapore Formula 1 Grand Prix, 2022 (SPF)
Best Research Practice
Royal College of Art 2024/25
Best Research Practice
Royal College of Art 2024/25
David's design expertise goes above and beyond the norm.
Passionate and pragmatic about problem solving, hands-on and always delivers for us as business owners and for our customers.
Matt Chen
Flip Coffee Roasters (Director)
David's design expertise goes above and beyond the norm.
Passionate and pragmatic about problem solving, hands-on and always delivers for us as business owners and for our customers.
Matt Chen
Flip Coffee Roasters (Director)
10+ happy clients
5+ years of experiences
15+ projects completed
Trusted by many
10+ happy clients
5+ years of experiences
15+ projects completed
Trusted & Reliable
10+ happy clients
5+ years of experiences
15+ projects completed
Trusted & Reliable
My Capabilities
I combine design, collaboration and commercial modelling to power ideas and strategy that empower change for people and future-proof businesses
Growth and Strategy Design
Start a Project
I turn ambiguous growth challenges into clearer propositions, market opportunities and strategic direction through research, commercial modelling and experimentation.
Logo design
Brand guideline
Brand strategy
+more
Growth and Strategy Design
Start a Project
I turn ambiguous growth challenges into clearer propositions, market opportunities and strategic direction through research, commercial modelling and experimentation.
Logo design
Brand guideline
Brand strategy
+more
Service Design
Start a Project
I design end-to-end services around human needs and organisational realities, using research, systems thinking and prototyping to make complexity actionable.
Systems Thinking
Design Research
Prototyping
+more
Service Design
Start a Project
I design end-to-end services around human needs and organisational realities, using research, systems thinking and prototyping to make complexity actionable.
Systems Thinking
Design Research
Prototyping
+more
Consulting
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I help teams make sense of complex challenges, align stakeholders and turn insight into clear decisions, priorities and practical next steps thorugh understanding their core needs.
Consulting
Brand Positioning
Menu Development
+more
Consulting
Start a Project
I help teams make sense of complex challenges, align stakeholders and turn insight into clear decisions, priorities and practical next steps thorugh understanding their core needs.
Consulting
Brand Positioning
Menu Development
+more
Check out my Blog
