designer

designer

I'm a brand designer turned service designer creating people-centred experiences and designs to unlock change and empower businesses for the future.

I'm a brand designer turned service designer creating people-centred experiences and designs to unlock change and empower businesses for the future.

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Best Research Practice

Royal College of Art 2024/25

Best Research Practice

Royal College of Art 2024/25

David's design expertise goes above and beyond the norm.

Passionate and pragmatic about problem solving, hands-on and always delivers for us as business owners and for our customers.

Matt Chen

Flip Coffee Roasters (Director)

David's design expertise goes above and beyond the norm.

Passionate and pragmatic about problem solving, hands-on and always delivers for us as business owners and for our customers.

Matt Chen

Flip Coffee Roasters (Director)

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted by many

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted & Reliable

10+ happy clients

5+ years of experiences

15+ projects completed

Trusted & Reliable

  • EY Studio+ Logo
  • Flip Coffee Roasters Logo
  • Service Design Network, Young Talent Board Logo
  • London Borough of Hounslow Logo
  • Nanyang Polytechnic Logo
  • Singapore School of Design and Media Logo
  • Singapore Ministry of Education Logo
  • Financial Services Skills Commission Logo

My Capabilities

I combine design, collaboration and commercial modelling to power ideas and strategy that empower change for people and future-proof businesses

Growth and Strategy Design

Start a Project

I turn ambiguous growth challenges into clearer propositions, market opportunities and strategic direction through research, commercial modelling and experimentation.

Example work of branding design
Example work of branding design
Example work of branding design

Logo design

Brand guideline

Brand strategy

+more

Growth and Strategy Design

Start a Project

I turn ambiguous growth challenges into clearer propositions, market opportunities and strategic direction through research, commercial modelling and experimentation.

Example work of branding design
Example work of branding design
Example work of branding design

Logo design

Brand guideline

Brand strategy

+more

Service Design

Start a Project

I design end-to-end services around human needs and organisational realities, using research, systems thinking and prototyping to make complexity actionable.

Example work of framer development
Example work of framer development
Example work of framer development

Systems Thinking

Design Research

Prototyping

+more

Service Design

Start a Project

I design end-to-end services around human needs and organisational realities, using research, systems thinking and prototyping to make complexity actionable.

Example work of framer development
Example work of framer development
Example work of framer development

Systems Thinking

Design Research

Prototyping

+more

Consulting

Start a Project

I help teams make sense of complex challenges, align stakeholders and turn insight into clear decisions, priorities and practical next steps thorugh understanding their core needs.

Example work of ui ux design
Example work of ui ux design
Example work of ui ux design

Consulting

Brand Positioning

Menu Development

+more

Consulting

Start a Project

I help teams make sense of complex challenges, align stakeholders and turn insight into clear decisions, priorities and practical next steps thorugh understanding their core needs.

Example work of ui ux design
Example work of ui ux design
Example work of ui ux design

Consulting

Brand Positioning

Menu Development

+more

Check out my Blog

Here, I share what I've learnt, my experiences and my reflections