Featured Projects

Service Design
Design Strategy
FutureForge
A Strategic Design Model for Internal Workforce Transitions in the Age of AI

Social Innovation
Product Innovation
Moss Air Filtration Ecosystem
A community resilience ecosystem addressing ultrafine particle (UFP) pollution for the London Borough of Hounslow
Smart Xchange
Principles for creating trust in AI-Native financial services during high-emotion contexts in collaboration with EY Studio+

Design Strategy
Identity Design
Spatial Experience Design
School of Design and Media
A fresh physical and identity experience for the unification of NYP's SDIM and SDN into the School of Design and Media
Ongoing Projects

Product Ownership
Givvo
Redesigning the customer experience in the gift-giving industry using AI

Service Design
Experience Design
Unavailable
Service Design Network: Collectives
Designing an end-to-end mentorship experience through a new model that emphasises peer-to-peer learning for mentors and mentees alike
Other Works

Rediscovering NYP
Experience Design

Psidon
Service Design
Flip Coffee Roasters
Growth & Effeciency

#behindthebox
Social Initiatives

Le'Main / Crust Bakery
Identity and Growth

Unapologetic.SG
Design Leadership

