Givvo

Overview

Givvo was created to help others find the language and ease to give gifts to people that matter to them. A digital product that eases the mental burden of selecting a gift and reduces the awkwardness of asking for one.

Focusing on men who tend to struggle with finding meaningful gifts that mean something to those who matter – or not.

Categories

Product Ownership

Product Design

Service Design

Date

12 May, 2026

A personalised gift discovery product built from scratch:
Defining the problem, designing the experience, and architecting the system.

6

quiz questions to a curated result

8–12

gifts per discovery session

6+

core product flows

Full

social gifting network layer

Read details below

Discovery

The problem with gift-giving isn't choosing.
It's starting.

| "I think every gift discovery (product) asks you what you want. But I don't even know where to start so I always try to begin with what I notice or remember about them."

12+

men interviewed

2

Co-creation sessions

Wishlists solve a distribution problem. They don't solve the problem of knowing someone well enough to surprise them. Givvo was built on a different premise: the giver already has the information they need, they just need a structure to act on it.

What do men currently do:

Google "gifts for him" and scroll Amazon for hours

Ask the recipient directly and then they lose the surprise

Buy something safe and feel vaguely guilty about it

Leave it until the day before and panic-buy

Overspend to compensate for not knowing what to get

What Givvo does instead:

Asks what you've observed and not what they want

Surfaces curated gifts with a personalised case for each one

Gives you confidence when they hand the gift over

Reminds you before occasions sneak up on you

Builds a social layer so connections can find each other easier to shop for

Givvo

Overview

Givvo was created to help others find the language and ease to give gifts to people that matter to them. A digital product that eases the mental burden of selecting a gift and reduces the awkwardness of asking for one.

Focusing on men who tend to struggle with finding meaningful gifts that mean something to those who matter – or not.

Categories

Social Innovation

Product Innovation

Product Innovation

Date

12 May, 2026

A personalised gift discovery product built from scratch:
Defining the problem, designing the experience, and architecting the system.

6

quiz questions to a curated result

8–12

gifts per discovery session

6+

core product flows

Full

social gifting network layer

Read details below

Discovery

The problem with gift-giving isn't choosing.
It's starting.

| "I think every gift discovery (product) asks you what you want. But I don't even know where to start so I always try to begin with what I notice or remember about them."

12+

men interviewed

2

Co-creation sessions

Wishlists solve a distribution problem. They don't solve the problem of knowing someone well enough to surprise them. Givvo was built on a different premise: the giver already has the information they need, they just need a structure to act on it.

What do men currently do:

Google "gifts for him" and scroll Amazon for hours

Ask the recipient directly and then they lose the surprise

Buy something safe and feel vaguely guilty about it

Leave it until the day before and panic-buy

Overspend to compensate for not knowing what to get

What Givvo does instead:

Asks what you've observed and not what they want

Surfaces curated gifts with a personalised case for each one

Gives you confidence when they hand the gift over

Reminds you before occasions sneak up on you

Builds a social layer so connections can find each other easier to shop for

Givvo

Overview

Givvo was created to help others find the language and ease to give gifts to people that matter to them. A digital product that eases the mental burden of selecting a gift and reduces the awkwardness of asking for one.

Focusing on men who tend to struggle with finding meaningful gifts that mean something to those who matter – or not.

Categories

Product Ownership

Product Design

Service Design

Date

12 May, 2026

A personalised gift discovery product built from scratch:
Defining the problem, designing the experience, and architecting the system.

6

quiz questions to a curated result

8–12

gifts per discovery session

6+

core product flows

Full

social gifting network layer

Read details below

Discovery

The problem with gift-giving isn't choosing.
It's starting.

| "I think every gift discovery (product) asks you what you want. But I don't even know where to start so I always try to begin with what I notice or remember about them."

12+

men interviewed

2

Co-creation sessions

Wishlists solve a distribution problem. They don't solve the problem of knowing someone well enough to surprise them. Givvo was built on a different premise: the giver already has the information they need, they just need a structure to act on it.

What do men currently do:

Google "gifts for him" and scroll Amazon for hours

Ask the recipient directly and then they lose the surprise

Buy something safe and feel vaguely guilty about it

Leave it until the day before and panic-buy

Overspend to compensate for not knowing what to get

What Givvo does instead:

Asks what you've observed and not what they want

Surfaces curated gifts with a personalised case for each one

Gives you confidence when they hand the gift over

Reminds you before occasions sneak up on you

Builds a social layer so connections can find each other easier to shop for