Open WebUI // Operations Lead Application

I’m David: a brand and growth strategist turned service designer, creating systems that aim to change and empower businesses for the future.

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What I would do at Open WebUI:

Design and run operations, build them to scale and last.

I have run operations where the stakes were real, and I design for a living, so I would help to build a system that is solid and able to follow. That is what keeps a small team supporting millions of downloads from tipping into chaos.

My story:

A brand designer by trade, growth strategist because of intrigue. Then, I ran manpower operations as an Inspector in the Singapore Police Force before training as a service designer at the Royal College of Art to understand systems.

So when the role asks for someone to find bottlenecks, fix them, and write the playbook everyone else can follow. That is not a stretch for me, that DNA that runs through everything I have done thus far, solving problems so businesses can grow.


You are most likely hiring your first dedicated operator, the person who builds the spine behind an open-source project that is now moving into enterprise. I bring some experience in that, as part of the pioneer team at Flip Coffee Roasters, to co-founding a start-up venture in London.

My track record:

LEAD CREDENTIAL:

Operations at real scale and real stakes

I ran manpower operations as an Inspector in the Singapore Police Force. Real planning, deployment and people ops, with real consequences if I got it wrong.

Evidence: • 500+ personnel deployments • F1 Singapore Grand Prix // National Day Parade // and other domestic/national security operations. • Onboarded, roadmapped and pioneered new digital services for Central Division HQ MPO.

I bring: Ops logic, people managment skills, product/project launch coordination

LEAD CREDENTIAL:

Operations at real scale and real stakes

I ran manpower operations as an Inspector in the Singapore Police Force. Real planning, deployment and people ops, with real consequences if I got it wrong.

Evidence: • 500+ personnel deployments • F1 Singapore Grand Prix // National Day Parade // and other domestic/national security operations. • Onboarded, roadmapped and pioneered new digital services for Central Division HQ MPO.

I bring: Ops logic, people managment skills, product/project launch coordination

LEAD CREDENTIAL:

Operations at real scale and real stakes

I ran manpower operations as an Inspector in the Singapore Police Force. Real planning, deployment and people ops, with real consequences if I got it wrong.

Evidence: • 500+ personnel deployments • F1 Singapore Grand Prix // National Day Parade // and other domestic/national security operations. • Onboarded, roadmapped and pioneered new digital services for Central Division HQ MPO.

I bring: Ops logic, people managment skills, product/project launch coordination

4 Things I have actually built and delivered in 2025-26

Work samples // available on request:

Portrait
Smart Xchange
Thought Leadership in collaboration with EY Studio+ on how to create trust in AI during moments of high emotion.
Thought Leadership, AI Governance
Portrait
Futureforge
A service design project on the future of work in retail banking. Identified bottlenecks across retail banking, Futureforge as a feasible, desirable pragmatic solution published as a case study by the Service Design Network.
Service and Systems Design Click to view
Portrait
Psidon
An AI marine-maintenance venture. I helped build the three-year financial model and worked on the business case: market sizing, break-even, a phased go-to-market, and a partner revenue model.
Business case, GTM, Financial Modelling
Portrait
Givvo
A personalised gift-discovery web app, designed and vibe-coded solo from landing page to working database with a fully mapped out service and community network ecosystem.
Systems thinkingClick to view
Portrait
Smart Xchange
Thought Leadership in collaboration with EY Studio+ on how to create trust in AI during moments of high emotion.
Thought Leadership, AI Governance
Portrait
Futureforge
A service design project on the future of work in retail banking. Identified bottlenecks across retail banking, Futureforge as a feasible, desirable pragmatic solution published as a case study by the Service Design Network.
Service and Systems Design Click to view
Portrait
Psidon
An AI marine-maintenance venture. I helped build the three-year financial model and worked on the business case: market sizing, break-even, a phased go-to-market, and a partner revenue model.
Business case, GTM, Financial Modelling
Portrait
Givvo
A personalised gift-discovery web app, designed and vibe-coded solo from landing page to working database with a fully mapped out service and community network ecosystem.
Systems thinkingClick to view

Known gaps // ramp plan

What I have not done yet, and how I aim to close it

What I have not done yet, and how I aim to close it

Creating documentation for security questionnaires and procurement portals for clients

I have not done this in my career yet. Producing crisp, audit-ready documentation in a new domain is something my experience has equipped me for. I would aim to deliver the first clean template within two weeks.

HRIS / Hiring tooling

I know the people-ops workflow well, having run it manually across two separate industries. I have assisted with Hiring and Staff onboarding and development at Flip Coffee Roasters using manual processes.

In the Police Force, I have been exposed to HRMS/IS systems and can learn quickly, but if a system is not yet in place, I can map the process, then fit the tool to it.

Accounting and finance tooling

Business and accounting are not my main areas of expertise, but I have assisted in building a full three-year financial model and unit economics for my own venture in Psidon.

A key growth area for me would be learning your accounting stack in depth and continuing to sharpen my financial and business judgment in a real-world context.

Coordinating contracts, compliance, and policy updates with external counsel

This is a completely new area that I'm eager to learn. If there is no pre-existing system, I will commit to looking for guidance and mentors who can help me better understand the jobs to be done.

Curriculum Vitae

(Hover each experience to view details)

Your job description, mapped to evidence

Your job description, mapped to evidence

My Experience:

Co-founder, Product and Service Strategy Lead

@ Psidon

Nov 2025 - Apr 2026

Service Design Masterclass Tutor

@ Royal College of Art Executive Education

Nov 2025 – Apr 2026

Design Innovation Coach

@ London Business School and Imperial College London

Mar 2025 – Jun 2025

Founding Team | Kitchen Lead

@ Flip Coffee Roasters

Jun 2023 – Sep 2024

Brand, Growth and Strategy Designer

@ Timeless Hunger (Self-Employed)

Jun 2018 – May 2021, Jul 2023 - Aug 2024

(INSP) A. Manpower Officer

@ Singapore Police Force – Central Division HQ

Sep 2021 - May 2023

Co-founder, Product and Service Strategy Lead

@ Psidon

Nov 2025 - Apr 2026

Service Design Masterclass Tutor

@ Royal College of Art Executive Education

• Managed the learning outcomes and design progression of 60+ senior professionals across cohorts, adapting curriculum and providing structured feedback to measurably raise output quality; managing teams through structured performance cycles.

Nov 2025 – Apr 2026

Design Innovation Coach

@ London Business School and Imperial College London

Mar 2025 – Jun 2025

Founding Team | Kitchen Lead

@ Flip Coffee Roasters

• Part of the pioneering team to help set up and build Pocket by Flip Coffee Roasters, the physical coffee shop for Flip. • Standardised kitchen training and workflows, improving operational consistency, reducing wait times by approx 20%. • Identified bottlenecks via feedback and observation, implement targeted workflow improvements to enhance service efficiency. • Assisted Social Media direction, content creation, B2B collaborations and partnerships, which saw a 300% follower increase.

Jun 2023 – Sep 2024

Brand, Growth and Strategy Designer

@ Timeless Hunger (Self-Employed)

• Led a 4-month research and repositioning engagement for two F&B businesses with near-zero revenue; reframed the client's assumed solution (marketing spend) into a brand and space experience redesign grounded in local resident behaviour, contributing to sufficient revenue growth to fund a second outlet within 1.5 years. • Delivered growth and strategy engagements for 10+ clients across retail, F&B, and education; maintained 100% client retention throughout 2023–2024.

Jun 2018 – May 2021, Jul 2023 - Aug 2024

(INSP) A. Manpower Officer

@ Singapore Police Force – Central Division HQ

Sep 2021 - May 2023

Co-founder, Product and Service Strategy Lead

@ Psidon

Nov 2025 - Apr 2026

Service Design Masterclass Tutor

@ Royal College of Art Executive Education

• Managed the learning outcomes and design progression of 60+ senior professionals across cohorts, adapting curriculum and providing structured feedback to measurably raise output quality; managing teams through structured performance cycles.

Nov 2025 – Apr 2026

Design Innovation Coach

@ London Business School and Imperial College London

Mar 2025 – Jun 2025

Founding Team | Kitchen Lead

@ Flip Coffee Roasters

Jun 2023 – Sep 2024

Brand, Growth and Strategy Designer

@ Timeless Hunger (Self-Employed)

Jun 2018 – May 2021, Jul 2023 - Aug 2024

(INSP) A. Manpower Officer

@ Singapore Police Force – Central Division HQ

Sep 2021 - May 2023

Education:

MA Service Design

Royal College of Art, United Kingdom

Sep 2024 – Sep 2025

MA Service Design

Royal College of Art, United Kingdom

Awards: Best Research Practice · Grand Challenge 2024/25 Top 5 Focus areas: Fintech innovation, AI in financial services, digital banking transformation

Sep 2024 – Sep 2025

MA Service Design

Royal College of Art, United Kingdom

Sep 2024 – Sep 2025

PGC Mini MBA in Entrepreneurship & System Innovation

Imperial Business School, United Kingdom

Dec 2024 - Jun 2025

PGC Mini MBA in Entrepreneurship & System Innovation

Imperial Business School, United Kingdom

Customer discovery & segmentation (DIY vs service-dependent owners)Service design: journeys, blueprints, “proactive ownership ritual” narrative. MVPs: dashboard, maintenance/winterisation flows, provider onboarding; clickable testsVenture mechanics: TAM/SAM/SOM, pricing strategy, unit economics, pilot design. Partnerships & ecosystem scan: marinas, chandlers, insurers; light regulatory review.

Dec 2024 - Jun 2025

PGC Mini MBA in Entrepreneurship & System Innovation

Imperial Business School, United Kingdom

Dec 2024 - Jun 2025

Diploma in Visual Communication

Nanyang Polytechnic, Singapore

Apr 2018 - May 2021

Diploma in Visual Communication

Nanyang Polytechnic, Singapore

Specialisation: Branding, Identity and Strategy GPA: 3.70 4× Director's List

Apr 2018 - May 2021

Diploma in Visual Communication

Nanyang Polytechnic, Singapore

Apr 2018 - May 2021

Volunteering // People Engagement:

Workshop Facilitator and Tutor

Global Public Design Conference 2025

Sep 2025

Workshop Facilitator and Tutor

Global Public Design Conference 2025

Sep 2025

Workshop Facilitator and Tutor

Global Public Design Conference 2025

Sep 2025

Panellist and EXPO Co-Facilitator

RCA Service Design EXPO 2025

Jul 2025

Panellist and EXPO Co-Facilitator

RCA Service Design EXPO 2025

Jul 2025

Panellist and EXPO Co-Facilitator

RCA Service Design EXPO 2025

Jul 2025

Lo-Fi Branding Concept and Strategy

A short brand concept showcase that aims to improve on the existing brand elements

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